Key Objectives

Policy Advocacy & Government Engagement

Advocate for favorable policies by engaging with governments and industry stakeholders to create a conducive environment for GBS (CX-BPO and ITO) growth.

Stakeholder Engagement & Partnership Building

Foster strong partnerships with global and local stakeholders and investors to enhance visibility, perception, and adoption of African GBS (CX-BPO and ITO) services.

Continuous Learning & Knowledge Sharing

Promote a culture of continuous learning and exchange of best practices across the continent.

Brand Development & Marketing

Enable strategic marketing initiatives and investment promotion to position Africa as a leading destination for global business services.

Implementation of Best Practices & Standards

Foster the adoption of industry best practices and standards to ensure quality and consistency in service delivery.

Youth Employment & Skills Development

Support programs that equip Africa’s young workforce with the skills needed to cater fr global demand in the global digital and experience economy.

Impact Sourcing & Community Engagement

Promote socially responsible sourcing practices that drive sustainable development, diversity and community engagement.

Sustainability & Social Responsibility

Ensure that all initiatives contribute positively to the social and environmental landscape of Africa.